Overview

Snowflake, the leading Data Cloud company, empowers organizations worldwide to mobilize their data. With a fast-growing presence across Asia-Pacific and beyond, Snowflake needed a translation partner capable of supporting its wide-ranging events, customer engagements, and community initiatives at scale.

Cuckoo has become Snowflake’s go-to AI translator, powering everything from flagship conferences to technical hackathons, partner collaborations, and even video localization for thousands of end users.

The Challenge

Snowflake’s events and engagements span every format imaginable:

• Large-scale conferences and flagship tours

• Community meetups and hackathons

• Press interviews and media briefings

• Customer-partner joint sessions

• Video libraries for on-demand global audiences

The breadth of use cases demanded a translation solution that could deliver accurate, context-aware output whether it was a high-stakes keynote, a deeply technical session, or a partner showcase.

The Solution

Snowflake first turned to Cuckoo when their Head of Product gave a press interview with a Korean outlet. Soon after, their Tokyo office adopted Cuckoo for media engagements with Japanese outlets.

From there, usage expanded rapidly:

• APAC Virtual Tour – one of Snowflake’s largest regional events, fully supported with real-time AI translation.

• World Tour Seoul – delivering localized experiences for hundreds of local customers and partners.

• Community hackathons – such as the Streamlit Hackathon in Korea, where Snowflake executives engaged directly with developers.

• Partner conversations – facilitating smooth communication between customers and ecosystem partners like Fivetran and Sigma Computing.

Snowflake didn’t just use Cuckoo. They pushed us forward. They became the first customer to request AI Video Localization, aiming to distribute hundreds of hours of translated technical and community content to users across Korea and other APAC markets.

The Results

With Cuckoo, Snowflake has been able to:

• Localize flagship events across multiple countries

• Foster direct conversations between executives, customers, and partners

• Scale community initiatives like meetups and hackathons without language barriers

• Extend impact through hundreds of hours of localized video content

Snowflake’s wide range of use cases and sheer scale of adoption continue to shape Cuckoo’s product roadmap, setting a new standard for global, multilingual engagement.